Part two of my ePrivacy analysis covering URL tracking, pixels, and IP addresses

Part II of my assessment of the EDPB’s new guidelines on the ePrivacy rule on cookies, mentioning URL tracking, pixels, user identifiers and IP addresses. I announced this would be a negative review – I’m left with the impression that the “guidelines” were drafted with a particular intent in mind.

The words of the ePrivacy Directive seem to have been twisted (both compared to the Recitals and provisions themselves, and from a general linguistic perspective), and technical considerations seem to be weak, only in support of a particular idea of what the rules should cover.
It’s a detailed analysis, so please read to the end before commenting!

(Part I was about whether the EDPB even has the authority to adopt such “guidelines”, as that this is transposing GDPR powers in a way that doesn’t make sense given the EDPB’s composition and given that this does not have the same scope as other data protection rules)

Get in touch if you want to submit comments as part of the public consultation, or if you want advice on how they might affect your business.

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