IAB Europe has just published useful insights from many trade associations into the economic and legal rationale behind “consent or pay” models.
These insights are a great summary of the key benefits and conditions under which these business models make sense, as well as related legal considerations. I know this well, as I have been involved in many discussions with organisations about this over the past year in particular.
For an even more in-depth analysis of the legal issues there, the following may also be of interest:
– Critical analysis of the EDPB’s “Consent or Pay” Opinion of April 2024