Controversial op-ed of the day: Why do many EU-based authorities say that advertising cookies etc. require consent (yes, behavioural *and* contextual advertising)? How could those views evolve? Can digitaladvertising not be seen as strictly necessary for provision of the service explicitly requested by a user?
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Here are some (personal) thoughts on these issues, with a focus on ePrivacy (it’s no coincidence that I am posting about this just a few days after we finalised our contributions to two sets of comments on the EDPB’s new ePrivacy guidelines – see https://lnkd.in/ey6b-jup ), with a dose of GDPR and broader data protection (Digital Markets Act, anyone?) in the mix.
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I know the broader question may be unpopular in some circles, but it does need to be asked. As always, please feel free to share any thoughts in the comments, but please read the entire article first.
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