Personalisation of digital audiovisual service + use of social media logins: Belgian DPA follows our arguments that contract can be a valid legal ground for personalised services and that terms of use of an online service can be a valid contract to that end, and it recognises that provided there is transparency & data minimisation,…
“We want to encourage publishers to deploy more privacy-preserving advertising such as contextual models, and we will explore where the Privacy and Electronic Communications Regulations (PECR) consent requirements are preventing such a shift”. Thank you, Information Commissioner’s Office, for showing openness to this issue. Regulators in the EU, the UK and even the USA have…