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Pay or OK” is one of the big topics of right now – and ahead of the EDPB’s expected Opinion aimed at Meta’s approach and further Guidelines with a broader scope, IAB Europe has published a useful reminder that “even on digital content or services that may be well-suited for contextual, the selling of non-personalised […]
Great to see so many big and small(er) names of the adtech, publishing and metrics world have already registered for our 2h complimentary webinar taking place on 16 May at 3pm CET / 9am EDT, entitled “Adtech & Metrics: EU Law Evolutions and Tomorrow�s Legal Strategies”. GDPR, ePrivacy, DMA (Digital Markets Act) and DSA (Digital […]
Belgian DPA’s direct marketing recommendation: great first attempt, but questionable positions included. First thoughts: [The BDPA has published a new direct marketing recommendation (replacing one of 5 years ago), and it’s a very good document. A public consultation is open until 10 May, and I hope some comments will deal with its shortcomings.] – Claim […]
IAB Europe’s letter to the EDPB on “Pay or Consent” is out – with considerations relating to the GDPR and broader data protection rules, fundamental rights, personal data as “consideration” for a contract (co-signatories: Alliance Digitale, IAB Italia & IAB Spain) Key points: – �The assessment of �Consent or Pay� models must remain coherent with […]
Time to talk about what can be done to improve the “cookie” rule! In Part I of this series on the opportunities and difficulties of today’s ePrivacy regime, I discussed the underappreciated and seemingly-easy-but-really-complex world of the anti-spam rule, Article 13 of the ePrivacy Directive (or ePD). This Part II is about a provision that […]
PayOrOkay [I’ll surely get shot for writing this:] 39 members of the European Parliament write to Meta to say that the right to privacy is “no” [I assume “not”] “something you should have to purchase” and that “[s]tudies” [citation needed] “suggest that contextual advertising is nearly as profitable as surveillance-based advertising”. Honestly, I preferred the […]
Podcast episode on GDPR (“what is personal data?”), ePrivacy (“what requires consent? or not?”), adtech (TCF notably) and “Pay or OK” – a fantastic conversation with Alan Chapell on The Monopoly Report. So much still to talk about, so we’ll see if a follow-up comes! Here are some links (42min): – on the Monopoly Report […]
Now that the Commission has withdrawn its proposal for an ePrivacy Regulation, where does that leave the ePrivacy Directive and the issues organisations face? Over the past 7-8 years, a lot has been said about the proposed ePrivacy Regulation. Intended as both a modernisation of the ePrivacy Directive and a manner of getting to (more) […]
AI-powered adtech = prohibited AI? Interesting perspective, though I have my doubts as to whether the typical adtech-related AI systems we encounter in Europe would be classified as “manipulative” (let alone harmful) under the EU AI Act – once we look at how things work in practice. After all, manipulation and influence are not the […]
Contextual ads > targeted ads”? Often this approach refers to one Dutch broadcaster’s (misinterpreted) story and mistaken assumptions that “contextual” means “no data”. Now for the opposite story from Belgium: the news website Tweakers tried an allegedly “tracking-free” contextual ad system since May 2022 but announced yesterday it was not economically viable and would be […]
