Join our panel discussion on recent European adtech enforcement trends

Join us on Tuesday 7 May, with Dr. Sachiko Scheuing and Joe Jones, for a discussion on the Adtech takeaways of recent EU developments. PayOrConsent, DMA, DSA, etc. 4pm CET / 10am Eastern US / 7am Pacific US Free registration: https://lnkd.in/eK3SiiZy GDPR data protection IAPP – International Association of Privacy Professionals

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Why the Dutch DPA guidelines on web scraping are fundamentally flawed

So, about the Dutch DPA scraping guidelines: based on my experience, they are just wrong. I know they have gone viral in the data protection & AI circles, but they are based on premises about scraping that might not align with best practices. Why? First, much in the scraping guidelines of the Autoriteit Persoonsgegevens (AP) […]

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Empirical study reveals the massive economic drop in ads without tracking

Important read! Empirical study shows a significant reduction in value of ads without tracking. Anyone promoting tracking-free contextual ads over profile-based advertising (such as the EDPB) really needs to consider the fact that *this doesn’t work for everyone* and it will have massive repercussions for the digital economy. Let’s look at some of the findings […]

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The ironic reality of automated recruitment matching algorithms

Out of the blue, I just received an invitation to apply for a job as Tax legal advisor. Contrary to their belief (hopefully not yours), I have developed a different kind of expertise (maybe I should offer my services to help them improve their understanding of their data). If, unlike them, you think I might […]

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Debunking the inevitable misinformation around the Schrems v Meta opinion

Expect a lot of misinformation regarding AG Rantos’s Opinion of today in the CJEU case regarding Schrems v Meta. Why? (i) Some campaigners are claiming that this is a victory on question 2*, because the advertising industry would allegedly keep years and years of data for advertising purposes. Yet old information is less valuable for […]

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Op-Ed: A critical analysis of the EDPB’s “Pay or Consent” Opinion

Illustration: Dall-E rendering of just how potentially evil the European Data Protection Board (EDPB) and certain privacy rights campaigners view the “Pay or Consent” approach + large companies. I didn’t try to get any drug cartel references in there, though as a lawyer acting for adtech companies I have been likened to a drug cartel […]

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Registration open: legal strategies for tomorrow’s adtech and metrics rules

Registration now open for our 2h webinar on Adtech & Metrics: EU Law Evolutions and Tomorrow’s Legal Strategies! (16 May, 3pm CET) – Are you in the adtech & metrics industry or do you work for a digital platform or publisher? And are you involved in product design, Legal, Compliance, privacy or data protection? This […]

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Is sending an email to the wrong recipient automatically a GDPR violation?

Sending an e-mail to the wrong recipient by mistake is “potentially” an infringement of Articles 5 and 6 of the GDPR, says Belgian DPA, in a “prima facie” decision that may cause a stir. In proceedings before it, the Belgian DPA can decide whether to take a preliminary decision *before* any decision on the merits. […]

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Developing tomorrow’s legal compliance strategies for digital advertising

Adtech & metrics: EU law evolutions and tomorrow�s legal strategies” – tentative title for our next webinar mid-May, in the form of a 2h virtual & complimentary workshop. Measurement, attribution, monetisation; legal grounds and technologies. A number of key topics would be examined from a legal perspective (taking into account the broader data protection framework […]

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Why target ads don’t inherently require consent under the IAB Europe ruling

No, consent is *not* required for real-time bidding or targeted ads pursuant to the CJEU’s IAB Europe / TCF judgment. Why not? Because the paragraph where the CJEU suggests this is not part of the scope of the responses, so it’s an “obiter dictum” – that’s what it’s called when a court says something that […]

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