Scope: Adtech

Can't find what you're looking for? Try the search bar!

Podcast: discussing GDPR, adtech, and “Pay or OK

Podcast episode on GDPR (“what is personal data?”), ePrivacy (“what requires consent? or not?”), adtech (TCF notably) and “Pay or OK” – a fantastic conversation with Alan Chapell on The Monopoly Report. So much still to talk about, so we’ll see if a follow-up comes! Here are some links (42min): – on the Monopoly Report […]

Read Analysis →

Without the ePrivacy Regulation, which challenges must still be addressed? [Part I]

Now that the Commission has withdrawn its proposal for an ePrivacy Regulation, where does that leave the ePrivacy Directive and the issues organisations face? Over the past 7-8 years, a lot has been said about the proposed ePrivacy Regulation. Intended as both a modernisation of the ePrivacy Directive and a manner of getting to (more) […]

Read Analysis →

EU AI Act: distinguishing “manipulative” AI from standard adtech

AI-powered adtech = prohibited AI? Interesting perspective, though I have my doubts as to whether the typical adtech-related AI systems we encounter in Europe would be classified as “manipulative” (let alone harmful) under the EU AI Act – once we look at how things work in practice. After all, manipulation and influence are not the […]

Read Analysis →

On the legality of ad blockers

I saw another post like “want to use [content ABC] for free & legally? Use this ad bypasser”. This one was on how to play music on a big video platform by using a specific browser to avoid any “annoying ads”. Setting aside ethical concerns, is it really “legal”? Some (e.g. one of the most […]

Read Analysis →

Why responding to the EDPB consultation on ePrivacy is your top priority this month

What should you urgently do during the first two weeks of 2024? Respond to the European Data Protection Board’s public consultation on ePrivacy. Why? Every single interaction with information on a computer or information sent over the Internet will require a justification or consent, following the EDPB’s proposed guidelines on the technical scope of Art. […]

Read Analysis →

Let’s connect at the upcoming IAPP DPC24 conference in Brussels

Going to IAPP DPC24 in Brussels next week? Fancy having a chat? Reach out by direct message or by e-mail! I will be giving the adtech workshop on Tuesday 19 November (from 9 to 12.30 at Studios 214 & 216) and will be around the conference venue the remaining days – be sure to say […]

Read Analysis →

An audio deep dive into pay or OK, ePrivacy, and adtech consent

Pay or OK, ePrivacy, GDPR consent and adtech: 60-minute interview by Sergio Maldonado available on Spotify, Apple Podcast and online: Web: https://lnkd.in/ewB236Wg Spotify: https://lnkd.in/eWd2bxpW Apple Podcast: https://lnkd.in/eGrKdQRE data protection

Read Analysis →

Speaking with Max Schrems on the future of user consent networks

1.000 registered – and counting. The “Future of User Consent” webinar of 24 Sept., where I am speaking alongside Max Schrems of noyb.eu, Romain Gauthier of Didomi and Willy Mikalef of Bird & Bird looks set to have a broad range of attendees. On the agenda are some of the top data protection, GDPR, ePrivacy […]

Read Analysis →

Join my upcoming webinar with Max Schrems on the future of tracking consent

This should be fun! Didomi has invited me to share the floor with Max Schrems during a webinar on 24 Sept. on the Future of User Consent. I don’t always agree with Max or noyb.eu, whether in my personal conviction or through my professional work (in fact, I have/had a few litigation cases where we […]

Read Analysis →

Why activist complaints are not authoritative legal decisions

A complaint is just that – a complaint. It is not a decision, it is not authoritative. Yet complaints by well-known campaigners and NGOs are spread widely here and on other platforms, while decisions of lower courts (you know, with judges and their decisions that are actually part of the legal order) are claimed by […]

Read Analysis →